June 7-13 Could Impact Your Whole Year.
The NRCA’s National Roofing Week is more than just a celebration of the trade. It’s a built-in marketing campaign, recruiting tool, and culture booster all rolled into one. If you approach it strategically, one week in June can create momentum that lasts all year. Here’s how to make it count.
- Treat It Like a Marketing Campaign (Not Just a Hashtag): Don’t just post once and move on. Plan out the entire week in advance. Each day of National Roofing Week has a theme—use those as your content calendar. Share:
- Before-and-after project photos
- Quick roofing tips homeowners can use
- Short videos from job sites
This is your chance to show up consistently and stay top-of-mind in your market—without spending extra on ads.
- Put Your Crew Front and Center: Your people are your biggest differentiator. National Roofing Week is the perfect time to highlight them. Feature:
- Crew spotlights
- “Day in the life” content
- Safety practices in action
Not only does this humanize your brand, it also helps with recruiting. Skilled labor is hard to find—showing a strong, positive team culture can attract the right talent.
- Educate Homeowners (and Build Trust While You Do It): Most property owners don’t think about their roof until there’s a leak. Use this week to change that. Create simple, helpful content:
- Signs a roof needs repair
- The lifespan of different materials
- Why ventilation matters
When you educate instead of sell, you position your company as the expert—and that trust pays off when it’s time for a quote.
- Get Involved in Your Community: National Roofing Week puts a spotlight on the industry—use it to show how your business gives back. Ideas include:
- Donating a small repair for a family in need
- Partnering with a local nonprofit
- Offering free inspections for veterans or seniors
These efforts don’t just feel good—they build long-term brand equity in your community.
- Capture Content You Can Use All Year: The biggest missed opportunity? Letting the content disappear after the week ends. During National Roofing Week, you’re already taking photos, shooting videos, and highlighting projects. Save everything, then repurpose it for:
- Social media posts
- Website updates
- Sales presentations
One strong week of content can fuel your marketing for months.
National Roofing Week is a rare moment when the entire industry has attention. If you plan ahead and lean into it, you can build visibility, strengthen your team, and generate new business—all at the same time.
Of course, at Marco, we don’t need a special week to celebrate roofers. We’re always here for you, providing superior solutions for more efficient installation and long-lasting, customer-satisfying performance. If you need us, any week, just reach out! To learn more, visit MarcoIndustries.com. To contact us directly, email or call 1-800-800-8590.