The Follow-Up Mistake That Costs You Repeat Business.

Avoid The One-And-Done Mindset. Most roofing companies invest a lot of time and effort into winning new customers. They spend money on advertising, maintain websites, ask for referrals, and compete for every lead that comes in. But many overlook one of the easiest ways to generate more business: following up after the job is complete. […]

5 Ways To Protect Your Margins

We’re in This Together. If it feels like material prices are climbing again, you’re not imagining it. According to a recent report from Associated Builders and Contractors, construction material costs have increased nearly 10% year-over-year, driven largely by rising energy, steel, and copper prices. These increases impact us here at Marco, just as they do […]

Marco: A History Of Quality.

Making Sure Our Reputation Helps Yours. When we’re on the road, we meet a lot of people and hear a lot of questions. The same was true earlier this month when Team Marco was in Kissimmee for the Florida Roofing & Sheet Metal Expo. We saw a lot of roofers who know and trust Marco […]

Digital Marketing 101 For Roofers.

How To Get More Calls And Book More Jobs. For roofing companies, word-of-mouth still matters—but today’s homeowners almost always start online. When someone notices storm damage or a leak, they grab their phone, search Google, compare reviews, and contact the contractor they trust most. If your company isn’t visible during that process, you’re losing jobs […]

How To Avoid Buckled Shingles.

Cutting Callbacks From This Costly Problem. Few callbacks are more frustrating than a homeowner pointing out a roof that doesn’t look flat after installation. Buckled shingles can create concerns about workmanship, even when the root cause lies beneath the shingles themselves. Understanding why shingles buckle—and how to prevent it—can help you reduce callbacks, protect your […]