Getting Customers Ready for Storm Season.
As spring arrives, you have a prime opportunity to help homeowners and businesses prepare their roofs for the upcoming storm season. It’s a valuable service for them, and a good opportunity to get your name out there to boost brand recognition (for when those storms do come in) and generate a bit of revenue as well. Here’s a comprehensive checklist to follow, and some content you can use in your messaging:
Spring Roof Maintenance Checklist
Storm season is approaching. Now is the time to prepare your roof so you might avoid the hassle of roof damage in the spring. A proactive approach to roof maintenance, performed by an experienced roofing professional, can prevent costly damages and ensure longevity. Here’s what they can do:
- 1.Perform a Thorough Roof Inspection
- Check for winter damage, including cracked, curling, or missing shingles.
- Inspect flashing around chimneys, vents, and skylights for signs of wear or detachment.
- Assess the gutters and downspouts for debris buildup and proper drainage.
- Look for signs of water damage, leaks, or mold growth in the attic and ceilings.
- 2.Clear and Maintain Drainage Systems
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- Remove leaves, twigs, and debris from gutters and downspouts.
- Ensure proper water flow to prevent pooling and ice dam formation in lingering cold snaps.
- Assess whether installing gutter guards to minimize future maintenance needs would be advisable.
- 3.Address Shingle and Structural Issues
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- Replace any damaged or missing shingles to maintain structural integrity.
- Reinforce weak areas to withstand heavy rain and wind conditions.
- Check for sagging roof sections that may indicate underlying structural issues.
- 4.Check and Repair Roof Seals and Flashing
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- Reapply sealant around vents, chimneys, and skylights to prevent leaks.
- Replace deteriorated flashing to maintain waterproofing.
- Inspect and secure roof vents to ensure proper ventilation.
- 5.Trim Overhanging Branches and Remove Debris
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- Cut back tree limbs that could pose a risk during storms.
- Sweep off any lingering moss, algae, or debris that can retain moisture.
- Apply a preventative treatment to inhibit future moss and algae growth.
Sharing this information on social media or on a flyer or in a mailer or email won’t only provide valuable information to your community, it could help drum up some business to perform the work mentioned in the checklist. At the very least, it will get your name out there and position you as a knowledgeable expert—something they will remember the next time they need a roofer. And when they do call on you, please remember Marco! We have the roofing ventilation and accessories you need to provide the absolute best roof to your customers.
To learn more about Marco, visit www.MarcoIndustries.com. To contact Marco directly, you can email or call 1-800-800-8590.
